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vivianna rodriguez // graphic design portfolio

2024 halloween campaign

From start to finish, I was responsible for everything from product development, design process, print files, photography, and marketing assets. 

IMG_2933.HEIC
Spooky Era Sticker Sheet.jpg

01

design

I designed the whole sticker sheet, and sent the files to the printer for production after approval. I also made separate files with the skull and cat artwork for screeprinting on to the bottles. 

IMG_7956.jpg

02

shoot

Once I received my samples from the printer, I planned how I was going to shoot it in my home office/studio space. I have a Nikon D5600 I was able to use. Uploaded all my images to Lightroom, did some adjustments & finished off the main images by retouching in Photoshop. 

100424_Halloween Print Launch Email.jpg

03

roll out campaign

After retouching, I put together the carousel for the website, the emails, SKU images, and social media assets! The prints sold out in about an hour, and we ended up having to open up a presale for more skull bottles due to high demand. 

Jet Skull Big Bottle.jpg
Jet Skull Demi bottle.jpg
Jet Skull Little Bottle.jpg
Zsa Zsa Cat Big Bottle.jpg
Zsa Zsa Cat Demi bottle.jpg
Zsa Zsa Cat Little Bottle.jpg
slutsforfall_QUOTE BLOCK.jpg
skullArtboard 20-100.jpg
slutsforfall_2_QUOTE BLOCK.jpg
boo shit.jpg
100424_Halloween Print Launch mobile.jpg
dead inside.jpg

assets gallery

Here are some of the campaign assets & SKU images used for the sale.

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