2024 halloween campaign
From start to finish, I was responsible for everything from product development, design process, print files, photography, and marketing assets.


01
design
I designed the whole sticker sheet, and sent the files to the printer for production after approval. I also made separate files with the skull and cat artwork for screeprinting on to the bottles.

02
shoot
Once I received my samples from the printer, I planned how I was going to shoot it in my home office/studio space. I have a Nikon D5600 I was able to use. Uploaded all my images to Lightroom, did some adjustments & finished off the main images by retouching in Photoshop.

03
roll out campaign
After retouching, I put together the carousel for the website, the emails, SKU images, and social media assets! The prints sold out in about an hour, and we ended up having to open up a presale for more skull bottles due to high demand.












assets gallery
Here are some of the campaign assets & SKU images used for the sale.
