email & ad campaigns

bkr color launch:
matcha hearts

This was an interesting mini-capsule featuring the exclusive mystery bag color, Fern, but with a fresh new heart print on the sleeve, inspired by a matcha latte. These were sleeve-only, an easier option for bkr fiends who already have lots of spare glass on hand. Photography and retouching by me, taken in my home studio. 

about bkr

Bkr (pronounced beaker)  is a cult favorite glass water bottle company specializing in the sensory experience and trending colors of fashion. One thing that sets them apart, is that glass is so much tastier to drink from than metal or plastic bottles. 

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my role
Upon joining the company in 2022, my passion for the brand was already a huge plus, as I was able to help make successful high stake business decisions in product development. I quickly learned how to create animations or gifs used in email and social media assets. I took every new project as an opportunity to push myself to merge design and animation. About one quarter in, we realized there was a huge necessity for the creation and proper execution of video assets. In response, I taught myself Adobe Premiere on the job. It has been three years since I began processing video assets and there has been a huge improvement in our advertising. I have designed and rolled out web landing pages integrated in the company's e-commerce website for special launches or big campaigns. I now am responsible for shooting new photography in studio or onsite, as well as retouching. 

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photographer + graphic designer: Vivianna Rodriguez

Exec. Creative Director + Copywriter: Tal Winter.

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